SkyboardŽ
has developed a proprietary Retail
advertising display unit that leverages
current technology to further refine
advertising reach. The Skyboard Ad
Media Merchandiser (SAMM) takes the
traditional and proven in-aisle display and
updates it with high definition video
display and wireless capabilities to create
something that is far more effective for
advertisers.
This innovative Out-Of-Home advertising
vehicle allows merchandise suppliers to
integrate their national - regional
advertising campaigns on video screens
within SAMM displays; combining point of
purchase with video advertising. The final
merchandizing message is delivered wireless
to the consumer where the decision to buy is
last made. Currently SAMM is being piloted
with Samsung and Nokia at Bell stores in
Toronto

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